Hunting Down the Hattie Stewart x 24HTV 2018 Charity Tee

As a vintage collector, there is a distinct thrill in tracking down pieces where world-class fine art collides with Japanese pop culture. The Hattie Stewart x 24 Hour Television (24HTV 41) pink charity tee from 2018 is easily one of those standout grails.

The History of "24 Hour Television: Love Saves The Earth"

To understand why these charity shirts carry such immense value among vintage tee enthusiasts, you have to look at the legendary program behind them. Debuting in 1978 on Nippon Television (NTV), "24 Hour Television: Love Saves The Earth" (24時間テレビ 「愛は地球を救う」) is Japan's most famous annual live telethon.

Broadcast live every summer over a continuous 24-hour weekend, the event mobilizes millions of viewers across Japan to raise critical funds for welfare, international aid, disaster relief, and environmental conservation. Over its multi-decade history, the iconic 24HTV Charity T-shirt (Charity T-shirt / チャリTシャツ) evolved into the visual symbol of the entire event—worn live on air by celebrity hosts, musical guests, and supporters nationwide. By inviting iconic artists and designers to create the official annual shirt graphic, NTV turned a broadcast charity item into a celebrated medium for wearable Japanese art and pop culture history.

Front view featuring Hattie Stewart's signature doodle-art graphic

Back view showing the official framed 24HTV graphics

A Collector’s Discovery: London Doodle-Art Meets Japanese Pop Culture

For the 41st annual broadcast in 2018, NTV teamed up with London-based illustrator Hattie Stewart, known globally for her bold, whimsical "doodlebombing" art style. The result was a vibrant pink cotton tee anchored by Stewart's iconic heart-eyed character graphic surrounded by a ring of yellow stars and bold "24 HOUR TELEVISION" typography. Finding clean, unworn or well-preserved pre-owned pieces from this specific 2018 Japan-exclusive drop remains a major win for fans of contemporary illustration and Japanese streetwear.

London-based artist and illustrator Hattie Stewart alongside her signature doodle art

Dissecting the Artwork & Details

• Front Graphic Design: Displays Hattie Stewart’s signature cheeky character artwork with cartoon hearts inside wide eyes, framed by a circular sunburst of yellow stars and black circular text.
• Back Graphic Branding: Features a framed doodle emblem on the upper back with line art and the official "24HTV" brushstroke logo.
• Vibrant Pink Colorway: A standout official broadcast colorway that brings a distinct pop-art aesthetic to any streetwear rotation.

From Our Collection

Hattie Stewart x 24HTV 2018 Charity Tee (Pink)

We recently curated a 100% authentic Japan-exclusive release for our store archive. This pre-owned vintage graphic tee has been thoroughly inspected and remains in exceptional condition with crisp front and back graphics intact.

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