The Story Behind the 24 Hour Television x Hattie Stewart Tee

If you have ever spent time exploring Japanese streetwear or vintage shops, you might have run across vibrant, character-heavy tees labeled "24 Hour Television." Far from your average corporate fundraiser merch, these shirts—affectionately known in Japan as "Chari-T"—are highly anticipated, limited-edition artist collaborations. This gorgeous, bubblegum pink piece is a stellar example, designed by the internationally acclaimed London-based artist Hattie Stewart.

The Event: Japan's Legendary "24 Hour Television"

First broadcast in 1978, Nippon TV's "24 Hour Television: Love Saves the Earth" is a massive, nationwide summer charity telethon. Every year, NTV partners with legendary artists and cultural icons to design the official event t-shirt. Over the decades, design duties have been handed to global art royalty like Yayoi Kusama, Takashi Murakami, Yoshitomo Nara, and KAWS. Owning one of these shirts means owning a distinct slice of Japanese pop-culture history.

The Artist: London’s Queen of "Doodlebombing"

To bring a fresh, playful energy to the telethon, NTV tapped the brilliant British illustrator Hattie Stewart. Self-described as a "professional doodler," Hattie is world-famous for her cheeky, mischievous, and bright cartoon style. Her work often features wide, glossy eyes, bold graphic outlines, and characterful expressions that inject instant joy into anything they touch.

How to Style Bold Pink Pop-Art

This shirt is a masterclass in fun, casual styling. The pastel-leaning pink and bold yellow and black graphics allow you to lean fully into a playful, Y2K-inspired or retro streetwear look. You can easily style it tucked into dark navy skate pants or baggy vintage blue jeans to let the graphic pop. For a more layered fit, throw it under a dark utility vest or an open denim jacket, allowing Hattie’s iconic cartoon eyes to peek through the front.

Whether you're an art collector, a fan of quirky Japanese television history, or just someone who loves a great graphic tee, this piece is the perfect blend of meaning, creativity, and style.